Subliminal Persuasion

For subliminal persuasion, I would show people the effects the sun has on our skin by a video such as this one. If people could see a video about how the sun truly affects us, then they would have a better idea on why it's so serious and important. Sometimes seeing a visual, gives us a better reality of the subject.

http://www.youtube.com/watch?v=iS9KUcWENl4

Classic Conditioning Principles using Intensity

This is a picture of the affects of not taking care of your skin in the sun. UV exposure causes thickening and thinning of the skin. Thick skin is found in coarse wrinkles especially on the back of the neck that do not disappear when the skin is stretched.
A condition called solar elastosis is seen as thickened, coarse wrinkling and yellow discoloration of the skin. A common effect of UV exposure is thinning of the skin causing fine wrinkles and easy bruising.

Credible Communicator: Cosmopolitan Magazine launched a campaign for safe sun use

Cosmo Magazine launched a campaign in 2006, to alert women to the connection between unprotected UV exposure and skin cancer. Four years later, they exposed misleading tactics used by tanning salons and supported national legislation aimed at regulating the indoor-tanning industry.

Credible Communicator: Celebrities that practice safe sun use

Here is a picture of Kristen Bell and Marissa Miller at the 1st Annual Practice Safe Sun Awards in NYC. Both of these celebrities know the importance of protecting their skin from the sun and support the use of sunscreen.

Why It's So Important to Use Sunscreen
In this first post, I will talk about the affects of not using sunscreen. The immediate danger of too much sun is sunburn. If you looked at sunburned skin under a strong microscope, you would see that the cells and blood vessels have been damaged. With repeated sun damage, the skin starts to look dry, wrinkled, discolored, and leathery. Although the skin appears to be thicker, it actually has been weakened and, as a result, it will bruise more easily. However, the sun's most serious threat is that it is the major cause of skin cancer, which is now the most common of all cancers. Doctors believe that most skin cancers can be avoided by wearing sunscreen.

Major Technological Effects
A major technology that has effected this issue even further are tanning beds. Today, around one million people in the U.S use tanning beds.Two types of radiations are produced from the tanning bed - UVA (long-wave) and UVB (short-wave). The UVA rays penetrate the skin and will not cause skin burns. The UVB rays, also known as "burning rays", affect the surface of the skin. These radiations can sometimes stimulate the production of vitamin D, which is an essential vitamin. It can even reduce the risk of muscle weakness and fractures. Many health risks are associated with the use of tanning beds. Over exposure to UV radiations can damage the skin cells and alter the structure of the DNA. This can potentially lead to cancer, including the deadly melanoma. According to the American Academy of Dermatology, regular use of tanning beds tends to increase the risk of developing melanoma by 55 percent. The threat is more in women, especially between the ages of 20 and 29. Various other skin problems can also occur. The skin can become thick and leathery, which results in wrinkles and premature aging.

New Approaches
Some approaches to increase the use of sunscreen are by making easy to use bottles. Many companies are making easy to use spray bottles wear you don't need the fuss of rubbing in sunscreen. It has become fast and simple and fun for children to use. Makers have also been making higher SPFs to reduce the chance of skin damage or skin cancer even more. Lastly, there have been endless amounts of campaigns explaining how dangerous not protecting your skin really is. I think statistics alone have scared people enough to the point where they all are starting to put on sunscreen.

Technological Fix
Another fix that has reduced the the problem of exposing skin to sun is spray tans. Sunless tanning products, also called self-tanners, can give your skin a tanned look without exposing it to harmful ultraviolet (UV) rays. Sunless tanning products are commonly sold as creams, gels, lotions and sprays you apply to your skin. Professional spray-on tanning also is available at many salons, spas and tanning businesses. The active ingredient in most sunless tanning products is dihydroxyacetone (DHA). When applied to the skin, DHA reacts with dead cells in the outermost layer of skin to temporarily darken the skin's appearance. The coloring doesn't wash off, but it gradually fades as the dead skin cells slough off — typically within a few days. Theres even some spray tans that can better your skin since some of them are also loaded with aloe and hydrate your skin to make it less dry.

Here is a website that explains how harmful the sun is and what can happen if we don't protect it:
http://www.olay.com/skin-care/SkinCancerAreYouAtRiskOlay.aspx