Explanation of each message

In message #1, I used the coffin shaped towel message. I felt like this was a good representation of a fear induced message. I think whoever thought of the idea of coffin shaped towels was genius. Many people really believe laying out in the sun is harmless, and that it will never effect them. This message just goes to show that EVERYONE is at risk. Even people that do not have fair skin and burn are at risk as well. I think this message displays all four steps included in the powerpoint. People who do not use sunscreen still exist, and there are plenty of people that believe that sunscreen doesn't work. These same people are ignorant to the fact that by not protecting your skin, you are exposing your skin to harmful rays that can have long-term damage. It is so simply to apply sunscreen, especially now with the easy to use spray lotions. You don't even have to rub it in. Anyone is capable of taking 2 minutes out of their lives and applying sunscreen instead of living with a lifetime worth of skin damage.

In message #2, I used a picture of an extremely burnt person for the peripheral route processing message. I kept this message very simple, and self explanatory. I think most people know that you will turn out this way if you spend hours in the sun without putting any sunscreen on. With this message, people don't need to think about it because the picture is so distracting. The color difference between the sunburn and the protected skin is unreal, and its impossible not to be taken back by it.

In message #3, I used two different images for the two-sided message. In the first one, I used a cartoon of a woman saying the sun was worth the melanoma. Clearly, this is a sarcastic cartoon because most people do not believe it is worth it. However, there are plenty of people who do believe that their image and tan is worth it. There are some who don't even believe they are capable of getting melanoma. In the second image, there is a list of four different types of deadly melanoma. The second image proves that melanoma is extremely serious and can cause huge ugly moles on your body that can eventually become fatal.