Message #1: effective fear-inducing message

Many people are diagnosed with skin cancer due to sun exposure. It take thousands of lives a year. Anyone who spends more than 5 minutes in the sun without proper skin protection puts themselves at risk. If many people started to wear sunscreen in a regular basis, skin cancer would decrease immensely. Anyone is capable of taking 2 minutes out of their day to put on sunscreen. It has become even easier now with built-in sunscreen moisturizers.


The message on the towel reads "Over-exposure to the sun causes skin cancer killing 20 people every day. Protect yourself."

This image displays the protective motivation theory. The message of this image is that people staying out in the sun are laying on coffin-shaped beach towels because they are increasing their chances of skin cancer. The purpose of this message is to show that people who lay out in the sun and don't protect their skin are more prone to getting skin cancer that ultimately ends fatal. At first a lot of people found it shocking, but at the end the message came through.